Top Tips Generating Leads through Video Marketing for Your ECommerce

Video marketing is a recommended strategy for ecommerce businesses. Video marketing aims to promote and sell your brand, products, and services.

Videos are compelling content that most people enjoy watching despite having varied interests. Marketers utilize a potent lead generation tool to fill their sales funnel continuously. Also, they outsource video services to the best video marketing agency to create appealing videos that are the right fit for your business.

Video marketing can generate your business's leads, even if it's a short video. After getting more leads, you will easily engage with your target audience and increase conversion rates. Your company will struggle to increase sales and expand its customer without video marketing.

The fact that video marketing produces qualified leads doesn't change the fact that it's a big challenge for marketers. Through this article, we've listed top seven tips to generate leads using video marketing:

1. Create Gated Videos

Gated video content is when viewers can only access the whole piece of content after providing their data or information.

On the other hand, gating video content entails limiting access to your video so that only customers who provide their contact information can watch, download, or even save it.

Thus, it is a popular way to generate more leads. You may quickly get potential customers' personal information by making video gated content. 

2. Provide Videos on Landing Pages

A landing page is the most crucial component of ecommerce. It can bring their first impression of your product or services. In other words, a landing page is an excellent place to generate leads.

That's why putting video content on your landing page is the most effective strategy to attract more people to visit your website. So, create a short video and make it engaging.

For businesses, videos are more effective than text when turning visitors into leads or consumers. People can easily understand what you have in store. Sending a link to your landing page to your viewers can even make you get more followers.

3. Use Any Video Types

Lead generation is the process of finding an alluring target audience. Everybody has different needs. So, producing any video content that can promote your brand would be preferable.

For example, creating explainer videos to show your brand, products, or services, testimonial videos to tell how the customers have used your product or service, or even FAQ videos to explain more about your business.

In this approach, you may establish a more personal connection with your potential customers through your videos.

They should ultimately be prepared to agree and convert from a lead to a sale once you have given them the external validation they require, addressed all of their concerns, and offered them value to establish yourself as a reliable source of their business.

4. Use Video Retargeting on Social Media

The best approach to market your business is using social media because many people love to use social media. You can easily engage with your audiences and build their trust through social media.

Additionally, You can target consumers depending on their interests, enabling you to provide your target audience with the appropriate product. Regarding social media, video retargeting lets you know the perfect audience for your business.

There are several big platforms that you can use, like YouTube, Facebook, Twitter, and TikTok, to share your business content. A great video can persuade people to visit your website and sign up as leads after they leave the platform.

5. Add End Card

You can contribute your lead-generating videos on YouTube, which can also help you generate more income. On YouTube, there is a feature named end cards that you can use to make your audience visit your website.

End cards can be helpful if you use YouTube to generate leads because that can help viewers to visit your landing page. You can insert a link in the end card to direct the audience to your lead generation pages.

Thus, please provide a link in your end card that directs viewers to a landing page where they can give their information to subscribe to your channel's video content.

Since there is a description box below your videos, you can put the link to your CTA there.

6. Insert A Call-To-Action (CTA)

Call-to-action is essential for producing leads from your video content. It helps guide your viewers to the next step after watching your video.

From call-to-action, the viewers of your video can directly visit your landing page, subscribe to your channel, follow your social media accounts, etc.

Regardless of how wonderful your content that you make, if there is no CTA, you'll leave potential customers hanging, and they don't know what to do next after watching your video.

7. Add a Video in Email Messages

Another method for generating leads using video marketing is including videos in email messages. Email marketing to connect with potential buyers is a powerful approach to establishing trust.

If you manage email marketing campaigns for your company, think about including videos in your emails. This strategy will benefit your company financially as well as enhance engagement rates.

Your email will stand out from other emails by incorporating videos in your email messages. The most crucial thing is to make helpful videos that can quickly generate leads.

Wrapping Up

Most companies have used a video marketing strategy to increase sales to their company. Videos aid the audience's ability to visualize the setting of the described content.

Now that you've read the helpful advice above, you know how to use video marketing to generate leads. You can create various marketing videos to advertise your product or service and entertain your audience at the same time.

If you want to persuade your prospects better, make sure the one you create suits your sales funnel.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com

LinkedIn: Andre Oentoro