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A lot of your competitors have sites that are designed
fantastically, with great functionality and features to boot. The primary
reason why these webmasters put so much effort into the design and style of
their site is to attract as much visitors to their site as possible.
If you have a site, but it wasn’t nearly as well designed or
properly thought out, then you may notice that its traffic has never really met
up to expectations, or maybe you’ve notice a slow decline in its number of
visitors. Either way, there are several traps that you may have fallen into –
traps that all web designers should look to avoid.
Below you will see a compilation of 6 web design mistakes
that could unknowingly hampering your sites potential. So you’ll want to fix
them, as soon as possible.
So, let’s take a look at these mistakes, shall we!
When it comes to any website, content forms an integral
aspect of it, along with its marketing efforts. It’s your content that will let
your visitors know what your business, along with its services and/or products
are all about. You need to pay as much attention as possible to the different
fonts used, and how you position the text on your page.
The typeface you go with, will ultimately form your brand
image, in addition to the words that you write, so make sure you go with a font
style that makes sense. Make sure you properly utilise white space on your
page, so as to draw attention to the blocks of text. Having too much text on a
page is one mistake a lot of users tend to make. You don’t want to do that, so
be sure to break up your text, where possible. You can use visual elements, if
it makes things easier. Your content should be constantly kept up-to-date.
Otherwise people may think you’re no longer in business.
Most web surfers hate it when they are forced to read a PDF
file, because it can easily break the flow of their surfing experience. Even
simple things, such as copying and pasting text or saving and/or printing the
text becomes increasingly more difficult, because standard commands no longer
work. The text layout on the PDF file may be optimised for a sheet of paper,
which usually doesn’t match the typical size of your user’s browser window.
Scrolling is also another issue, along with small fonts.
The worst part of it all, is that PDF files are usually
unformatted blobs of text that are difficult to scan through.
PDF files are best suited for printing and distributing
large documents, flyers and manuals – that require printing. So you should
reserve its usage solely for those tasks, and convert any other information
that you expect your visitors to browse and read through.
If you have a website, but it takes far too long to load,
then there are some aspects of it you may want to think about. The faster
you’re able to get your site to load, the better experience you’re able to
offer to your visitors. There is so much information you can find on making
your website faster. So, for the sake of this article, we will only mention the
most essential aspects of it – to get you started.
The first thing you want to look at, are you images. You
want to ensure they are optimised, especially the most visible images. Nothing
deters a web surfer more than a site with pictures and images that take an age
to load, so resize your images and spend some time optimising your content.
Other things such as themes, plugins and modules are all
capable of making your site load slower. Updating these things can, in most
cases, help speed up your system, especially if it hasn’t been updated in a
long while.
Remember to test things out first, before you make any of
your chances live, just in case it breaks something on your site or the plugin
stops working altogether. This way you can ensure your site has full
functionality when you do eventually update it – after testing.
Your CTA will make or break your website. As it’s the thing
that dictates to your visitors, exactly what it is you want them to do. Whether
it’s to click on a coupon, learn more about a specific product. Thus, it’s
important that any CTA you go with, is simple and clear, instructing visitors
exactly to what it is, and what you want them to do. You should provide the
visitor with enough information so that they have a general idea of what they
will get for carrying out said action, along with any additional information they
may be expected to provide.
One thing to note is that, helpful content can become
annoying, if not properly implemented. Make sure you have a CTA that is
concise, instructing visitors to what they should do. Keep any filling of forms
to a minimum, and give a couple of minutes on your page, before they come to
your CTA.
If you have a website, but it’s not mobile friendly, not
responsive to smaller screens, then there’s a large amount of potential traffic
you’re missing out on. This is because mobile viewers will not take the time to
navigate through your site if it doesn’t adapt to the size of the screen they
are viewing it on.
Many statistics have shown, time and time again, that most
web surfers access the internet through their mobile devices.
That means, you should expect 50+% of all visitors to your
site to arrive via a mobile device. So you should take the time and effort to
make their experience as fulfilling as possible. If you want this massive share
of web traffic then a mobile friendly website is something you should aspire
to.
If you have a website but it has navigation issues, then
that could potentially lead to its demise. We live in a new world, where people
are able to access whatever they want, whenever they want. Making it difficult
to identify your sites navigation is a web design mistake you want to
avoid.
Have you visited a website where you were unable to locate
its menu or its search bar? It can be very annoying. Make sure, any navigation
aspects of your site are easy for your web surfers to follow and understand.
Uchenna
Ani-Okoye is a former IT Manager who now runs his own computer support website
Do you want to have a website that attracts attention and wows visitors? Then, we are prepared to assist! Contact us by clicking the button below to share your thoughts with us.
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Poland Web Designer (Wispaz Technologies) is a leading technology solutions provider dedicated to creating innovative applications that address the needs of corporate businesses and individuals.