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It is crucial for people and companies to have a well-built web presence in a world that is dominated by the internet. However, for many, the implementation of a website involves technical elements which seems very challenging to one who has no clue on how to develop it. This is where website builders come in. Website builders are tools that enable individuals to design websites on their own regardless of their proficiency in code or the hiring of developers. In the following guide, which is filled with clear instructions, we will outline the process of creating a website using a website builder so that you understand every step of it.
The first passage and perhaps the most essential one is the definition of the website builder to be used. Currently, there are many choices to work with ranging from highly used services such as Wix, Squarespace, WordPress, Weebly, etc. It shows that each builder has certain features, templates, and the possibilities of customization.
i. Wix: Of particular interest, Wix offers an incredibly
simple drag-and-drop editor that can easily be used by amateurs. It has
hundreds of templates and it is very easy to use.
ii. Squarespace: Squarespace is one of the most popular
website builders, and it is famous for its modern and simple layouts.
iii. WordPress: If these options are not cutting it and
people want more of a direct way to customize everything, WordPress is
incredibly flexible with 1000s of themes and plugins.
iv. Weebly: Weebly is easy to handle and most appropriate
for usage by small business owners or anyone with individual tasks.
Some of the things to look at before choosing between the two include usability, modularity, cost, and the kind of website you intend to develop, for example, a blogging site, an eCommerce site, or a portfolio site.
After that, you need to create an account in the site builder that you have chosen. Many site builders allow you to create a website for free or within a trial for some period of time, however, you have to provide a branded domain and are limited in options.
Nevertheless, if you are committed to your website, it
would be wise to choose a premium plan. Paid plans often include:
i. Custom domain name (e.g., yoursite.com)
ii. Increased storage and bandwidth
iii. Internet commerce functionalities that certify the
ability to sell merchandise online.
iv. Better customer support
Select the suitable plan based on your budget and requirements for the utilization of the software.
Domain name is the address on the world wide web where your site is located; it is therefore important to ensure that the name you set for your website is appropriate for the brand or purpose of your website.
i. Keep it Short and Memorable: A short domain name is
easier both to type and to memorize, which is important for branding.
ii. Avoid Numbers and Hyphens: These can be confusing for
users and cause typographical errors when entering the address.
iii. Use keywords: If possible, try to incorporate the
words that will give visitors an understanding of what your business
specializes in to increase the chances of getting relevant traffic.
iv. Check Availability: In the course of configuring your
website, most site builders allow you to verify the availability of your
preferred domain name. If the desired domain name is unavailable, they can
recommend similar ones or similar.
If you have subscribed to one of the free packages, your site builder will provide you with a subdomain. Still, such an appearance can be considered a little bit homemade, and if the user wants to make the blog look more professional, it is better to go for a paid plan and buy your own domain.
There are numerous choices of templates (also known as themes) offered by site builders that act as the framework for your website aesthetics. Templates are ready-made design ideas that one can use and modify to fit the brand identity and content. Finally, most builders have templates categorized by industry or use (portfolio, blog, online store), so you can select a proper one.
i. Choose a Responsive Design: This makes your site to be
well designed and responsive to the differences in screen resolutions between
desktop and mobile.
ii. Consider the layout: Consider how kind of pages you
prefer your content to be delivered. But do you require a full width image banner?
A grid format for displaying products or pictures?
iii. Think about branding: Ensure that the template you
choose fits your brand personality and image. Of course, one can tweak colors
and fonts, but the general aesthetics should complement at least your vision.
When you have decided on the layout of the web page, you can proceed to the next step which is adaptation of the layout.
Congrats, you have chosen a template now let the wheel of
creativity start rolling. These site builders come with the drag-and-drop
feature, enabling the user to move around the contents of their website such as
images, text boxes and buttons among others.
Here’s how to customize your site:
i. Change Text and Fonts: Put in your own text in place
of these words and phrases. Many builders will let you switch out the font
type, size, and color so it aligns with your company’s branding.
ii. Upload Images: You can upload your pictures or select
ready-made ones, which are in the gallery of the selected site builder. Be
particular about the quality of the images used in the post; they should be
closely related to the post’s content.
iii. Adjust Colors: Ensure that the particular colors
used are consistent with the overall brand image. Builders themselves provide
settings where you can modify backgrounds colors, buttons and other options.
iv. Add Pages: Add more pages like ‘About,’ ‘Services,’
and ‘Contact.’ These are relatively easy to include with assistance from the
navigation menu feature.
When choosing components and implementations, focus on User Experience (UX). Make sure your web design is simple and intuitive, and that the loading time of your pages is optimized, together with their content being well-structured.
Search Engine Optimization is crucial if a site owner
desires their site to pop up in search engines like Google. Fortunately,
most site builders come equipped with SEO tools; however, sometimes, they can
be limited in functionality.
Here’s how to optimize your site for search engines:
i. Use Relevant keywords: Ensure that any important
keywords that relate to your content or what users are likely to search for are
included in the page titles, heading tags, and meta tags.
ii. Optimize Images: Properly name your files and include
description to images so that search engines can understand what is on images.
iii. Create a Sitemap: The majority of the site builders
include the creation of a sitemap that enables search engines to crawl through
your pages.
iv. Use Proper Headings: It is preferable to sort the
content with appropriate header tags (H1,H2, H3, etc.) to enhance user and
search engine readability.
As you prepare to launch your site, you should also have analytics systems in place for measuring your website’s performance. Most site builders allow you to integrate Google Analytics or their own built-in analytics tool, which will enable you to monitor:
i. User Behavior: Which pages are accessed and the time spent on the site.
ii. Conversions: For the retailers who focus on the sales
of products, it is possible to determine the number of visitors who actually
make a purchase.
The obtained data is crucial for comprehending users’ behavior on the site and identifying its strengths and weaknesses.
One last simple rule that is widely known is to always
preview the site before publishing it to check whether all the elements are
displayed properly and if all the functions are working. Make sure that your
website’s layout looks good on both desktop and mobile and that all links,
buttons and forms work correctly.
When you are done with the creation of your site, you click the publish button. Well done – your website is officially up!
Creating your web is just the starting point. In order to maintain its applicability and popularity, updating published materials, creating new ones, and making appropriate changes should be performed continuously. The beauty of most site builders is that it is usually very simple to log in and make adjustments as often as you desire.
The use of a website builder to design and create your
website is quite easy, no coding involved. We hope that using these guidelines
will help you build a business-like, well-designed, and sufficiently functional
site to meet your objectives.
Do you want to have a website that attracts attention and wows visitors? Then, we are prepared to assist! Contact us by clicking the button below to share your thoughts with us.
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Poland Web Designer (Wispaz Technologies) is a leading technology solutions provider dedicated to creating innovative applications that address the needs of corporate businesses and individuals.