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The Incorporation of e-commerce in your website is another way of increasing your business because it generates more revenues and clientele internationally. However, the creation of an e-commerce platform is quite challenging and needs a lot of planning and strategy. Here is a guide that will enable you to incorporate e-commerce into your website properly.
The first and most important thing is choosing the proper e-commerce platform. This will vary depending on the needs of the business, how much money you can afford to spend and your level of IT knowledge. Popular platforms include:
i. Shopify: Designed specifically for simplicity, it
supports drag-and-drop functionality, numerous templates, and a built-in gateway
to process payments.
ii. WooCommerce: A WordPress plugin that can be used in
almost every way possible and has many extensions and variations.
iii. Magento: Best for corporate and enterprise clients
due to its enhanced functions and flexibility.
iv. BigCommerce: Praised for containing all the tools a
company needs, it is the best choice for organizations that want to expand but
do not want to deal with technicalities.
All these platforms have their strengths and weaknesses, and therefore it is important to read and select the most appropriate one based on your business model.
If you do not have domain and hosting service then you will have to register for domain and hosting service. Your domain name should be closely related to your brand and as preferable it should be easy for your customers to remember. Select a hosting company that is capable of serving an e-commerce site because it will attract more traffic than an ordinary site. Some of them are Bluehost, SiteGround, or any other hosting service that allows you to host your online store on your own, or the hosting provided by your e-commerce solution.
Website design plays an important role in how the website’s users perceive the website. Check that your layout is professional and user-friendly, easy to navigate and optimized for mobile. All e-commerce templates have a theme option where you can select your preferred theme, but if you want one that is very different, you could get a web designer to design it for you.
i. Homepage: This is exhibited first to the visitors and that is the impression that brings them closer to the culture presented. It serves as the face of your business and should direct the viewer’s attention to what you deem important – a particular product or sale.
ii. Product Pages: This should comprise of high quality
images, detailed descriptions, and also the customer’s reviews about the
products.
iii. Search and Navigation: Ensure that customers locate
specific products that they may be in need of with relative ease. Design
categories, filters, and a search bar.
iv. Shopping Cart and Checkout: It should be easy to
navigate and guide the buyer through a purchase, and ideally, the fewer the
steps, the better.
The next step is that you have to input your products to the site shall be followed by a number of steps. This includes the process of posting quality pictures and vivid write-ups about the products, price fixing and categorizing the products accordingly. There are some platforms that enable the user to upload multiple products at once using a CSV file, this will be especially useful especially when you have many products.
i. Use high-resolution images: It is indisputable that clear and professionally made pictures can have a considerable role in winning a customer over.
ii. Write detailed descriptions: Add information about
the size, the material, its usage, and any other additional details that you
want to provide.
iii. SEO: Paying attention to the keywords used in the
title of the product and its description is also a wise step to higher
rankings.
For transactions, which are a key fundamental aspect of most businesses, a payment gateway is necessary. Popular e-commerce solution providers use many payment processors including PayPal, Stripe, and Square. Most of these services will require an account and need to be integrated to your website.
i. Transaction fees: Regarding the cost, payment gateways work on a commission basis and charge commission on each transaction so this factor has to be included in the pricing strategy of the products to be sold.
ii. Security: As for payments, make sure that the payment
gateway is secure and complies with PCI-DSS standards in order to protect the
buyers’ data.
iii. Multiple payment options: Allowing customers to pay
in many ways ( cards/ VISA / Master card/ PayPal and etc) boosts the chances of
a sale.
Transportation is considered to be one of the most significant factors of e-commerce. Determine your shipping policies and fees ranging from free shipping to fixed shipping fees depending on the customer location or quantity of items ordered.
i. Shipping zones: Charge different rates for different geographical areas, especially for products being shipped across the globe.
ii. Delivery time: Inform your clients with the expected
delivery time so that they can be ready for that time.
iii. Integration with carriers: Some of them enable
shipment carrier integration with actual courier services such as USPS, FedEx,
or UPS, for immediate charges and tracking.
Taxes have to be set properly in order to meet all the local requirements imposed on Web applications. Your e-commerce solutions should be flexible to support tax parameters depending on your location and the location of your customers. For exportations, you might have to include VAT or other taxes.
i. Tax rates: Find out the correct taxation charges for the areas you are supplying to.
ii. Automated calculation: Many allow programs to
calculate taxes and then notify users of the results, which makes the process
more convenient.
iii. Tax-inclusive pricing: Choose whether you want to
display prices with or without taxes.
It is crucial to ensure that your e-commerce site is fully tested before going live. This includes testing of usability, checking how payment is processed, how delivery costs are determined and taxes.
i. User experience: Go around the site as a customer would, from the home page, and the menu bar. Verify usability features, and loading times as well as the ability of the website to adapt to a mobile device.
ii. Payment processing: Perform a ‘sample’ transaction to
check the functionality of the payment gateway.
iii. Order process: Make sure that all orders go through
properly, and that customers receive the order confirmation emails.
iv. Security: Ensure that your site is secure and it is
using an HTTPS connection, and the administrator’s accounts are protected with
strong passwords.
After you ensure that all the elements of the site are in order then that is the right time to open your site. Advertise the new launch on your social media handles, email lists, and other marketing platforms.
In fact, this is when the work begins – the launch phase is only the beginning of marketing campaigns. Make sure your site is constantly checked, keep track of sales, and adapt according to the customers’ reactions.
i. SEO: Do keyword targeting for product pages, blog posts, and any other content that the enterprise wants to rank well.
ii. Email marketing: Always make necessary use of
e-mailing to hook the customer to ensure he or she returns for more
of your products.
iii. Analytics: Another important step is to monitor user
activity and sales data through various programs and platforms such as Google
Analytics.
iv. Customer support: Offer high levels of customer service so that customers fully trust you and continue to do business with you.
Implementing e-commerce into your website is normally not
an easy task, but the benefits of doing so are tremendous. When selecting the
perfect platform, creating a visually appealing and easy-to-navigate store,
integrating a reliable payment and shipping systems, and using SEO strategies,
one can develop a successful online business. Make sure your site is properly
tested before you go live and employ appropriate strategies to market your site
and keep customers coming back. By following these procedures, you can succeed
in e-business and develop your company.
Do you want to have a website that attracts attention and wows visitors? Then, we are prepared to assist! Contact us by clicking the button below to share your thoughts with us.
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Poland Web Designer (Wispaz Technologies) is a leading technology solutions provider dedicated to creating innovative applications that address the needs of corporate businesses and individuals.