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Social media is one of the most effective marketing channels
today. With over half the world™s population accessing various social media
channels, it has become imperative for businesses to make the best use of
social media marketing. As a business, you need to understand that social media
is a highly competitive channel with millions of businesses vying for attention
to get more followers and subscribers. The ultimate goal is to create brand
presence, generate sales and earn higher profits.
How can you as a business leverage on the immense power of
social media for success? Here are the top highly effective techniques that you
can employ to make your marketing strategy more efficient.
#1: Develop a Social Media Marketing Strategy
It all starts with planning and then executing the plan with
precision. Your strategy needs to include details such as social media
platforms you need to target, the content that you share, the frequency of your
posts, how much budget you are going to allocate etc. There is a plethora of
social media platforms available today. However, that does not mean that all
platforms or channels will give you high returns. Every social media channel
has unique characteristics and therefore a unique audience. Thus, you have to
concentrate your social media marketing efforts on channels that match with
your target audience and where you have the highest chance of becoming popular.
In addition, your strategy needs to have your marketing objectives defined in a
clear manner.
#2: Create Unique Content
Content is what draws your audience to your brand. Your
content has to be unique, relevant and compelling. You can make videos,
text-based content, or graphics that are sure to interest your target audience.
You may want to do some research on the type of content that works on social
media platforms. Check for what content is more popular on Instagram or
Facebook and develop for those channels accordingly. Always include
call-to-actions or CTAs in your content so that users can engage with your
brand by becoming your subscriber or share your content.
#3: Be Consistent
You need to be consistent in your social media marketing
efforts. Maintain the frequency of posts and create content that is consistent
with your brand image. Create a marketing calendar for various channels to
schedule posts regularly. Use short and appealing hashtags in accordance with
the platform guidelines. Remember that social media is a powerful tool to
create brand awareness and when done in the right way, it can give you positive
results and help you to achieve higher sales for your business.
#4: Audience Engagement
Engage with your audience as that is a great way to build a
community and making your brand more approachable. You can do this by creating
interactive content, audience polls and responding to comments. The idea is to
lend a personalized touch and make your audience comfortable with your brand as
that helps to build trust.
#5: Analyze Metrics
Every social media platform provides metrics that clearly
show the performance of your posts and channel. These analytics are measureable
and inform you on the number of views, shares, followers, subscribers that you
have gained or lost, and the level of engagement of your posts. These analytics
help you to compare with the objective that you set when developing your social
media marketing strategy and see if you have reached you goals. If your results
are off, you can always make changes to see what is working for you and stop
efforts on channels that are not giving you the best returns.
Conclusion
Social media marketing is a powerful tool that every
business needs today to create brand awareness. It enables businesses to
increase customer engagement which is crucial to drive sales and growth. It
helps businesses to create personalized experiences for customers and reach
target audiences in a much easier way. Follow the social media marketing techniques to create a marketing campaign to bring success
to your business.
Author Bio:
Sachin Agrawal is an Enterprise Architect and heads up
Business & Technology at Tarika
Technologies. He carries expertise and a flair for writing on Management
Consulting, Software & Analytics and Digital Media. Apart from distilling
his technical ideas into creating innovative solutions, he is a practitioner of
Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar! You can
connect with him on LinkedIn.
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