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Indeed, as a rapidly developing country with diverse markets
for business opportunities, Nigeria is a country which may seem to have huge
opportunities for the development of business, and, at the same time,
vulnerable to various challenges. Every person wishing to start a business or
already running one in the country faces some challenges, ranging from
insufficient infrastructure to market volatility. In essence, therefore, there
is a need for strategising in a way that attends to these difficulties and
arrives at ways in which they can be surmounted. However, the question that
elicits this paper is; how can business and management challenges be faced in
Nigeria with sustainability and growth possibilities?
It is important, however, to expand the discussion and
consider some of the essential issues influencing companies in Nigeria before
discussing the solutions. The idea of strong reliance on oil can also be
referred to the fact that global oil prices significantly influence the
operations of the businesses in the country. Furthermore, the major necessities
for any business like roads, electricity and other connectivity issues may have
problems. This affects all aspects of the business as it concerns transport,
communication and productivity. The business environment can also have some
levels of risks because of changes in the policies and politics and issues
affecting its regulations.
An understanding of these factors serves as a springboard to
coming up with tactical options that work effectively within Nigeria’s
contingency business environment.
Technology is one of the best approaches that can be applied
to address infrastructural problems in Nigeria. As this paper suggests, digital
tools and platforms enable functioning despite the physical context the
business organizations face. For instance, actual hardware requirements are
minimized through the adoption of cloud solutions, where several enterprises
can operate and monitor their activities, organize the storage of information,
and maintain contact with clients and subordinates through the Internet.
Also, consumers can conduct business in the comfort of their
homes, hence eliminating the need for a physical store and merchants can expand
their market beyond the actual physical marketplace as well as distance
themselves from cash transactions going around as mobile payment solutions are
adopted in the society. According to the report made in 2022, more than 40
million Nigerians own or use smartphones which gives the potential for mobile
business solutions.
Actionable Tip: Use online sites, tools for digital payment,
and managing automation to minimize the impact of inefficient structures in
business.
Some of these losses include Nigeria’s poor road networks and unreliable electricity supplies that create hitch in the supply chain. There are a few key considerations for integrated supply chain management, in the increasingly volatile global economy smart should develop flexibility for their supply chain strategies. This involves having several suppliers, channels of distribution together with inventories in case the existing ones take time to deliver the products to the consumers.
Companies should also look at buying locally since they will
avoid being supplied by international suppliers who are likely to be affected
by customs or other shipping-related problems. Therefore engaging the local
suppliers the business establishes can good relationship that will allow
control over the supply chain.
Actionable Tip: This way it becomes possible to maintain
multiple suppliers and logistics providers so that all products are to be
delivered especially when the current infrastructure is breaking down.
Businesses in Nigeria often heavily rely on connections more than what the particular business is selling. Creating other networks of interaction with the local industries, their relation and the people within the community leads to the provision of other opportunities and access to other resources. Your local partners may assist you with regulations in the areas as well as, identification of the right suppliers, and sometimes they will also possess knowledge of the markets.
When sourcing from reliable partners, companies are in a
position to cope with the changes more effectively and learn more about the
market specifics. Choices made with the help of local consultants can also
protect against risks including, for example, changes in rules for taxation or
the appearance of new governmental provisions.
Actionable Tip: Most of the time, travelling to a new
country and seeking partnerships with existing companies can be quite
challenging – this is why you should follow local business forums and events to
establish local partners who will help to guide you in the Nigerian business
environment.
Human capital remains one of the most valuable resources
that any organization can ever have. Nonetheless, the high unemployment rate
and low literacy levels limit one’s skill set in Nigeria thus a shortage of
skills may be witnessed. To overcome this challenge, businesses should employ
and retain their human resource. It can be useful in the improvement of the
employees’ competencies, and solving the problems related to increased working
productivity through the delivery of training programs, mentors, and career
progression.
Besides, companies did stress the importance of cultivating
a good organizational climate for the organizational members to boost their
commitment towards the firm for long-term career development. Apart from
minimizing turnover, this approach will help enhance loyalty, which is very
paramount in the internal culture within businesses.
Actionable Tip: Make training sessions and other forms of
mentorship a scheduled activity to help close the skills and knowledge gaps
within your workforce.
The Nigerian economy has risen because of factors such as
the price of oil, and currency exchange rates. Hence, financial planning and
risk analysis become essential current and future needs for businesses. It
means that when trying to operate a business at a specific level of
profitability while the economy is weakening, a sound financial management plan
can be useful in this regard.
Avoiding specific types of investment, preparing for the
worst financially, as well as having insurance are some of how losses will be
cut during bad times. For example, companies need to mitigate currency risks by
having some of their cash in foreign currency, or immediately buying a set
amount of foreign currency at a certain rate.
Actionable Tip: Consult with Financial advisors in sister
agencies for improved risk management measures in tailoring organizational
strategies to Nigeria’s risky Economic environment.
The Nigerian government can at any one time or the other
decide on new policies and regulations affecting businesses. Staying aware of
these changes is critical to staying in line and preventing getting punished by
hefty penalties. For instance, a shift in tax policies, or a change in
import/export policies will imply a need for the business to change its price
ladder or enter different markets.
Intelligent companies must allocate time and money to track
government activities and build relationships with the respective bodies or
consultants that know which modifications to expect.
Actionable Tip: One can simply sign up for any factual
newsletters issued by the related government agencies or join one or another
professional association to receive immediate updates on the changes in
policies that might impact the company to a certain degree.
Doing business in Nigeria as it is in any other country in
the world has not been without its fair challenges but doing business smart can
be rewarding. There are several approaches to managing business risks and
uncertainties in the Nigerian business environment, ranging from the efficient
use of technology to improving operational efficiency and employee development.
Maintaining sound local relationships, placing itself in risk cultivation, and
continuing its vigilance regarding policy shifts will also ensure a business’s
operation in the long run.
The main idea, in this case, is that firms require
resilience and innovation to counteract the business challenges in Nigeria.
Through change management, major issues that organizations face can be
transformed into key opportunities that would help organizations achieve
long-term success in a very competitive environment.
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adekunle-oludele
Poland Web Designer (Wispaz Technologies) is a leading technology solutions provider dedicated to creating innovative applications that address the needs of corporate businesses and individuals.