Why I Moved My Startup to THE.Hosting (And Regained My Clients)

I’m the creator and owner of a small SaaS project. I launched it two years ago after dropping out of university in my third year. It’s a tool for small businesses: task management with integrations for Telegram, Slack, and Google Calendar.

My clients are freelancers, small SMM teams, and online shops. Monetization is subscription-based: 500 rub/month for basic access, 1500 for premium with analytics and API. On average, it brings in about 100K rub net per month.

 

When Everything Fell Apart

The past year was a total streak of bad luck: my cat died, my girlfriend left, I lost my apartment keys and basically ended up homeless. I was living in hostels, working from coworking spaces and cafés.

And right at that low point, my server on Hetzner went down. PostgreSQL stopped responding, Redis crashed, the API threw 502 errors, and clients started complaining. I tried to bring containers back via SSH, but the server wouldn’t even ping.

Hetzner support? Silent. Just: “Your request is in queue. Please wait 24 hours.”

 

Calling THE.Hosting for Help

I started googling migration options: AWS, DigitalOcean… but all of it looked long and complicated. And I had no time — money was draining, clients were leaving.

Then I found a flyer for THE.Hosting in my backpack. Some odd old man with a lizard on his shoulder had handed it to me earlier that day. On the sheet it said:
“THE.Hosting… Just call us now, we’ll handle the rest!”

So I called. A calm guy named Daniel picked up. I explained everything — my architecture, containers, the crash. He brought in a colleague, and the two of them spent three hours with me on Zoom. What really struck me was how they didn’t just throw generic answers at me — they asked questions, looked at logs together, and treated my little SaaS as if it were a high-profile client.

Here’s what the support team did:

- exported my Docker images;

- made a full PostgreSQL backup;

- migrated files with their script;

- deployed a VPS (8 cores, 16 GB RAM, NVMe SSD);

- spun up containers with auto-deploy;

- configured CDN and auto-scaling;

- optimized configs;

- helped with DNS (TTL=300).

 

The Result

- API now responds in 50 ms (used to be 200).

- Redis holds 10k requests/min.

- Everything was up and running in under 24 hours.

 

The Aftermath

My project came back to life: speed increased 1.5x, uptime hit 99.99%. I even managed to win my clients back.
For the first time in months, I felt calm. The system was stable, the errors were gone, and I could focus on building features instead of firefighting infrastructure.

A couple of days later, I got my apartment keys back. I returned home, cleaned up, and that evening I found a kitten — ginger, with a white spot on his nose. I named him Socket 2.0.

Today, whenever I open my dashboard and see 99.99% uptime, I remember that night when I almost lost everything — and how a simple phone call to THE.Hostingchanged the course of my SaaS.

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