Web Development Trends of 2023

Nearly every industry and sector has been paying close attention to technological advancements. There are countless examples of how advanced web development is, from chatbots and cloud-based services to cutting-edge online navigation. A positive user experience depends on your solution staying current with these techniques. However, this necessitates keeping up with the most recent web development trends, particularly now that new ones have emerged with excellent functionalities for websites and applications, enabling a remarkably adaptable user experience.

Businesses are always looking for qualified web developers. Most of them also try to find web developers in countries like Poland, the Philippines, or others (where low-cost resources can be found.) The goal of such exercises is to increase the potential for profit while utilizing the best practices in web development.

Here is a list of the top web development trends that will probably become more popular in 2023 and may prosper for the rest of the decade.

1.  Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) will be one of the most popular web development trends in 2023 because the internet is becoming more user-centric. When deciding how to rank a page in its search results, Google takes page loading speed into account. Your page's ranking will suffer if it takes too long to load.

The AMP open-source project makes it possible for pages to load extremely quickly. By removing scripts that make web pages load slowly, AMP makes them more efficient. It consequently enhances user experience and website visibility in search results.

The Google AMP project has been running since 2015 and is still expanding. The fact that Google's mobile-first index performs better than Google's traditional desktop index is one of the factors contributing to AMP's growing popularity.

Recent data from Oberlo indicates that mobile devices account for more than 55% of all website traffic. Thus, the use of AMP will increase as search engine optimization (SEO) shifts to mobile devices.

2.  Progressive Web Apps (PWA)

Progressive Web Apps (PWA) have been the talk of the town ever since they came on the scene, and they will rule in 2023. A PWA is a web-based mobile application that instantly loads on a device. Three key elements of this technology are server workers, web app manifest, and application shell architecture.

The most recent technology, called PWA, enhances websites by simulating native mobile applications. The technology is a website with capabilities that were previously only available in native apps. Despite not requiring users to download it from the app store, a PWA functions similarly to a native app on a variety of browsers and devices.

3.  Voice Search Optimization

You cannot ignore the significant trends in web development surrounding voice assistants and voice search. It has been demonstrated that people prefer speaking to assistants over typing when attempting to form a conversational association with websites, even though traditional search is still widely used.

Voice search technology enables users to speak a search query to a smart device. These days, this technology has an impact on many other industries, particularly e-commerce. Amazon's Alexa, Google Assistant, Apple's Siri, and Microsoft's Cortana are currently the most widely used voice search assistants.

4.  AI-Powered Chatbots

Nearly every day, we observe an increase in the number of AI patents. Online tools like chatbots that are powered by AI already offer first-rate customer service in terms of resolving issues, answering questions, and more. These chatbots can perform tasks that would typically take a lot of time and resources, like taking orders and answering frequently asked questions, while also offering efficient round-the-clock customer service.

Approximately 40% of internet users worldwide prefer chatting with chatbots, according to Insider Intelligence. As a result, using AI chatbots in business can be beneficial. Consumer retail spending using chatbots will rise from just $2.8 billion in 2019 to $142 billion by 2024, according to Juniper Research. This statistical analysis and forecast show that chatbot development is a growing industry as a result of numerous benefits that cannot be disputed.

5.  Serverless Architecture

One of the most significant web development trends in 2023 is serverless architecture. It makes it possible for software engineers to create and maintain products without being concerned about the supporting infrastructure.

The serverless market was estimated by MarketsandMarkets to be worth $7.6 billion in 2020 and is expected to reach $21.1 billion by 2025. This suggests that in the years to come, serverless technology will gain in acceptance.

Businesses can run any backend services or apps using third-party web cloud computing without worrying about setting up the server to deploy the website. For increased data loads, these servers don't need to be upgraded.

6. Enhanced Cybersecurity

For all web-based businesses, cybersecurity is becoming more crucial in nations like Poland, the UK, and the US. In 2023, improved cybersecurity will be the most important trend in web development. The most recent website cybersecurity technology calls for consideration of hardware/software or data protection against threats. Individuals and businesses use the method to prevent unauthorized access to data centers and other digital systems.

The total cost of cybercrime is predicted to reach $10.5 trillion by 2025, and victims will lose $265 billion annually as a result of ransomware attacks by 2031, according to a report from a US-based research firm. The creation of a strong cybersecurity strategy that provides complete security against automotive hacking, data breaches, and other potential cyber threats will be the main focus of 2023.

The absence of multi-factor authentication (MFA) for users assigned to privileged administrative positions is one of the most pervasive cloud vulnerabilities. In any cloud environment, access for privileged users must be as secure as is practical. A business could experience severe consequences if a basic security measure like MFA is not activated.

7. Dark Mode

Users can read the content in light characters on a dark background using "dark mode" on devices like smartphones and laptops. More websites are starting to implement the switch between dark and light mode now that Facebook and Twitter have done so.

Dark modes are gaining popularity because they look modern and can draw attention to design elements, which wasn't always the case. The power requirements of OLED and AMOLED screens are also reduced, saving money on electricity.

8.  Motion UI

A website should be visually appealing, aesthetically pleasing, and crawler-friendly in addition to having all the essential information that a user is looking for. As a result, a bigger emphasis is placed on motion UI, user interface, and usability, all of which are predicted to experience rapid growth in 2023.

Motion UI design makes it easier to create an extensive and user-friendly interface that effectively directs and entices people by incorporating animations and videos. Videos and advertising banners are the main contexts in which Motion UI is used. But thanks to emerging technologies, every website will eventually switch to a motion UI.

The Bottom Line

The web development industry will be introduced to some fascinating new technologies in 2023. Consider implementing a few of the trends from the aforementioned list while picking an efficient technology for your company.

With the aid of a knowledgeable web developer, you can bring these leading web development trends to life. We advise you to work with the best web development company in Poland with a track record of success and a tech background to update an existing website or incorporate the aforementioned cutting-edge trends and technology into the creation of a new website for the business.